Why Airbus Nearly Didn’t Happen: The A300 Story


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In 1974, Boeing vice president Jim Austin described the Airbus A300 as “a typical government airplane” of which “they’ll build a dozen or so and then go out of business.” He wasn't alone in his criticism. And he was almost right.

Airbus began a decade earlier as an ambitious effort to stop the Americans from completely taking over the global aviation industry. Boeing and McDonnell Douglas together were building over 80% of the world’s jetliners. And soon, they would be joined by Lockheed. All three manufacturers were introducing new state-of-the-art wide-body airliners that would revolutionize air travel in the 1970s by offering increased comfort and efficiency. Europe’s aircraft build stood little chance at competing. Unless they worked together.

By the mid-1960s plans were underway to build a truly European airliner. One that would involve the continent's leading manufacturers. It wasn't the first attempt at European cooperation (the French and British had already joined efforts to build Concorde), but nothing on this scale had ever attempted. The Europeans would build a new kind of airliner, a purpose-build, short to medium range ‘people mover’, which was increasingly being described as an ‘air bus’. The new plane would be highly optimized for efficiency by using the latest technologies and state of the art materials. It would feature just two turbofan engines, when the soon to be introduced American wide-bodies would have three or four. It meant Europe’s jet would offer increased fuel economy and lower maintenance. It would be called the A300.

France, Britain, West Germany, the Netherlands and Spain would each manufacturer portions of the plane for final assembly in Toulouse France. The logistics alone were a spectacular feat. But getting the new Airbus built would actually prove to be the easy part. Convincing the world to take a chance on a completely unproven manufacturer offering an unconventional twin-engine wide-body was another matter altogether. And to make matters worse, the new Airbus A300 debuted in the early 1970s, just in time for a global recession and oil crisis which put a near halt to airplane purchases by airlines.

But the A300 eventually caught on, thanks to perseverance and crafty deal-making by Airbus. By the end of the 1970’s the global economy had recovered, but fuel prices had not. The highly efficient twin-engine wide-body found its place in the market. But for Airbus, the A300 was just the beginning. With multinational partnerships in place and a sophisticated supply chain, the groundwork was set for the company’s truly meteoric rise.
#Airbus #A300 #Airliners

Select footage courtesy the AP Archive
AP Archive website: http://www.aparchive.com YouTube: http://www.youtubesmov.com/mov/ivomhsitirb/vid.html?etone

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comment  Comments

Hey guys... looks like Mr. Mustard needs some new glasses. A couple spelling errors on the map slipped in. It's "Colombia" not "Columbia" and "Sao Paulo" not "Sao Paolo". Sorry my South American friends.

6 months ago

@Joey VanOstrand Shut up racist Republican boomer

2 days ago

@Joey VanOstrand fuck you!

3 weeks ago

Mustard e

3 weeks ago

@Ferko Exactly Brazil speaks Portuguese ,Colombia speaks Spanish

4 weeks ago

@Maurício Leiman Okay Paco Mauricio LOL

4 weeks ago

You what 🤬 boo Boeing airbus is better

10 hours ago

My question is this, can it fly near the speed of sound only 36" off the ground then vaporize itself upon impact into a concrete building so that no trace is left of it except the "slices" through the concrete and steel by thin aluminum wingtips?
Just asking for my buddy who repairs the cameras at the Pentagon.

23 hours ago

Is this what Airbus + Boeing would look like?

3 days ago

#A300

3 days ago

If the concord is the most ambitious civil aviation project of the century, doesn't that make it basically the most ambitious of all time?

3 days ago

You make a solid point....

3 days ago

And most Americans say the Boeing 747 changed the airline industry

3 days ago

Next level free smaples

3 days ago

airbus, another bloated, eu-funded project. bunch of crap

4 days ago

I love your animations.❤❤ it seems like you put alot of work into your videos. I love all of them❤❤❤

4 days ago

I wish it failed

4 days ago

Now has the world's largest passenger plane

4 days ago

Airbus is still proving itself. Boeing is eating their words of the past about airbus.

4 days ago

Please don‘t translate the title, it‘s so annoying.

5 days ago

Mustard
Well, just have to get used to it I guess...
thanks for the answer!

4 days ago

I don’t have control over it unfortunately

5 days ago

>”We have to work together”
>France: [Autistic screeeching]

5 days ago

Boeing: hehe Airbus gonna fail




AIRBUS ALMOST FAIL




Boeing: fuck.

5 days ago

The 300 might introduced Airbus to the world but imho the 320 truly proved it can be an competitor with American manufactors.

5 days ago

I love how that you use modeling in your videos to make a realistic aircraft flying through the skies and what looks like a plastic scale model that sits on a desk. I know they are both digital, but they look distinct. The realistic one looks like a real flying aircraft; the model version looks like a plastic replica. Well done.

5 days ago

what plane is that seen in the foreground at time stamp 9:33

5 days ago

Actually wasn't Chester but was Broughton.

6 days ago

The irony?!! Even though Airbus showed that a big, two-engined plane could do the job, they didnt follow their own philosophy when they made the 340 series, which almost sunk them, nearly 50 years later.In fact, if they hadn't made the 330 series, they wouldve been in big trouble...

6 days ago

@Appable But then, why did they develop the 330? It is a twin long haul plane as well

2 days ago

​@Heeeres Johnny The ETOPS extension wasn't a safe bet when A340 was under development. The extension to 180 minutes happened in 1989, two years after A340 was officially launched to customers. Had Airbus known that ETOPS would be extended, A340 would likely never gone to market.

2 days ago

@78Dipar Well if there was a demand for 4 engines, then the 340 should have sold like hot cakes. In fact, the only model that did reasonably well was the -300. The other 3 were a disaster. they tried to sell the -500, 600 as recently as 7-10 years ago. which comes back to my original point that airbus went against its own philosophy....

4 days ago

@Heeeres Johnny
At this time, etops certifications weren't as generalized as they are now, and there was a demand for 4 engines planes for the longest routes. And as I stated A330 and A340 are nearly identical, the shared most of the development cost.
Now the demand for 4 engines planes has vanished as 2 engines planes are more fuel efficient, this has hurt the A340, but also the 747 and the A380.
The A330 is stil produced with the new version A330 Neo, and is selling well alongside the A350.
BTW, the wings of the A330 MRTT (tanker version of the A330) are closely derived from the A34O ones ! wing refuelling pods are located where the A340 outboard engines were.

4 days ago

@78Dipar Not true. 767 began in the early 80's. 777 was developed at the same time as the 340 series. Airbus went with the "4 engines is just better/safer than 2". The result? The 340 didnt stand a chance against the 77.

4 days ago

January 2020. Airbus is fined several Billion Euros for corruption. The Court found that corruption was endemic,

1 week ago

@Appable
With some countries, it's impossible to sell military products without some bribery, everyone does it !

2 days ago

@78Dipar No, British and French government started the investigation focusing on bribery. The US only joined when there were revelations that Airbus violated export laws with some military sales.

2 days ago

For the american justice only, guess why ?
And of course the was no corruption to certify the 737 Max !

1 week ago

And now that the A340 has replaced that.


And the A350 replaced that.

1 week ago

A brave little company that could, and grew up to be a titan of industry.

1 week ago

I can't get enough of this channel, could you do video of any of the following aircraft:
- Boeing 727
- Vickers VC10
- Ilyushin Il-62

1 week ago

10:08
Me: wait
Also me: where is the other two planes you are missing
Me too: ever heard of the airbus a318 and a319?

1 week ago

Every time I’m about to enter a flight, whenever I see an Airbus, I have a sigh of relief. When it’s not an Airbus, NO ONE can talk to me.

2 weeks ago

Imagine all the things we could achieve together....


Britain has left this Chat

2 weeks ago

Boeing fanboys are the worst, especially since the MAX. They’re riding with Boeing no matter what, the blind royalty is real.

2 weeks ago

10:13 Everybody gangsta until he left out the A380 the biggest fuckin passenger jet in the world

2 weeks ago