How a Fender Stratocaster Guitar is made - BRANDMADE.TV


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Published: 4 years ago
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Who plays a Strat? Probably everyone who's ever picked up an electric guitar! Played by musical greats like Eric Claption, Jimi Hendrix, Buddy Guy, Mark Knopfler, Ronnie Wood, Stevie Ray Vaughan, Robbie Robertson, and a million others... the Fender Stratocaster has its name carved into the history of rock and roll. Manufactured in Corona California, the Strat is made from the best woods and crafted by ultra-skilled hands. Each American Series Stratocaster begs to be played. See how the Fender Stratocaster is made!
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How a Fender Stratocaster is made.
Who plays a Strat? Probably everyone who's ever picked up an electric guitar. Played by musical greats like Eric Claption, Jimi Hendrix, Buddy Guy, Mark Knopfler, Ronnie Wood, Stevie Ray Vaughan, Robbie Robertson, and a million others... the Fender Stratocaster has its name carved into the history of rock and roll. Manufactured in Corona California, the Strat is made from the best woods and crafted by ultra-skilled hands. Each American Series Stratocaster begs to be played.

HISTORY
Since its introduction by inventor Leo Fender on May 15, 1954, the basic design has remained unchanged, though it has certainly inspired many variations offered by Fender and other companies.

The Stratocaster was Leo Fender’s third offering in his line of solid-body electric instruments. The Strat followed the Telecaster Guitar and Precision Bass, which were introduced as prototypes in 1951 and brought to market the following year. Both instruments garnered success with musicians and Fender aimed to improve on his original designs as well as to expand his line with new models. He listened to comments from musicians and incorporated their ideas into the new instrument he had on the drawing board, which was to become the Stratocaster.

The name “Stratocaster” came from Fender’s business partner, Don Randall. It was intended to be reminiscent of aircraft technology, and reflect forward thinking and modern design. Indeed, it was — and still is — quite an innovative design!

Key differences between the Stratocaster and Telecaster:
The Stratocaster’s contoured cutaway body style was intended to improve balance and make the instrument more comfortable to play, as well as to allow greater access to the higher registers of the neck. A third (middle position) pickup was added to provide more tonal variations than the Telecaster could offer with only neck and bridge position pickups. But one of the most important new features of the Stratocaster was the tremolo bridge, which allowed players to bend strings in the same way a pedal steel player would.

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How a Fender Stratocaster is made. - BrandmadeTV

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comment  Comments

Anybody knows the instrumental starting at 4:48 ?

4 days ago

The Strat has made its mark on music, its sound can be easily picked out from song to song, and so many great guitars players have used a Strat as their weapon of choice. That being said: a guitar with a bolt-on neck just seems to cheap to me.

1 month ago

I saw 2 white people helping build these guitars. They need to stop being racist and get more Diversity in their factories. I can't believe Fender is so racist!!!!

1 month ago

"The choice of wood for the body affects the sound of the guitar". No, it doesn't. Stop this nonsense. 99% of thid commentary is BS.

1 month ago

Lots of evil energies has been transported to this worlds through that instrument.

1 month ago

Telecaster or bust.

1 month ago

Solid body tone wood. The jangle definitely doesn’t come from the single coil pick ups.

1 month ago

At 9:28 you can see the burr on the end of the fret. It will get shipped like that. Ridiculous.

1 month ago

2:35 when you use the word in the definition for the word

2 months ago

what came first the Les Paul Sunburst or the Strat? I’ll always be a LP guy..aah..and sometimes PRS’s

2 months ago

I’ve had many Fender Stratocasters . The Absolute Greatest Ones in my Opinion are My Custom Shop Yngwie Malmsteen Stratocaster And My Eric Clapton Stratocaster . Robin Trower would be Cool Too But I Cannot Afford Every Thing . I Believe Fender Should Buy Marshall Amplification.

3 months ago

"Pickups are tiny microphones", this is a great explanation! I couldn't have said it better myself.

3 months ago

One thing is for sure - attention is paid more to productivity then quality, that's probably why so many lemons get past the QC guy at the end of the line,  The fit and finish is all over the place!

3 months ago

these electric guitars, the gibsons, fenders are far too expensive for what they are

3 months ago

Gibson Guitars are better 🤘

3 months ago

Did anyone else see justin Timberlake working in the factory at his day job ? 8:10

3 months ago

Hmmm, I'm not so sure how I feel about a stranger fingering my guitar.

3 months ago

This so-called factory spokesperson is about as inarticulate as they come. He doesn't know the first fucking thing about electric guitar

3 months ago

8:08 thanks bud you couldn't explain it any better

3 months ago

Basically the USA Fenders are expensive Mexican fenders.

3 months ago

BS Tone Wood has no effect on Electric guitars

3 months ago

First, of Clapton, you must put HENDRIX..and one of BEST user of Stratocaster it's Jeff Beck better than the overvalued " slow hand"!

3 months ago

The strata caster really was the first rock ‘n’ roll guitar well maybe not , chuck Barry really actually had the first electric guitar and I’m not sure what his guitar was I know was a Gibson. But who doesn’t love a Stratocaster I love him and I also love Gibsons and I also love Ibanez

3 months ago

To all the commenters below saying that the wood makes no difference to the sound, I say the following:
1. An acoustic guitar unarguably gets its sound from the types of wood used, how they are shaped and joined and braced, etc.
2. A semi-acoustic guitar unarguably gets SOME of its sound from its timber construction and some from its pickups.
3. A solid body guitar MUST THEREFORE get a little bit of its overtones from its timber resonances, paired with the majority of sound determined by its pickups, their placement and their wiring/switching.
4. SOME players and SOME listeners are sensitive enough to detect subtle timber tones from different solid bodies, and SOME aren't. Just as many players can hear differences in string brands ... and SOME can't. If YOU KNOW it to be true, good on ya. But if ya don't know its true for yourself, then don't say it can't be true for others.

3 months ago

here's some actual truth for you that's not some "my ear is just better" bogus and assumptions: the sound comes from literally anything but the fucking material of the body, and anyone arguing against that has no definitive proof to stump those facts.

3 months ago

States that pickups are attached to the body then soldered together. 10 seconds later women holds up pickguard assembly with electronics attached.

3 months ago

Hencho en Mexico !! I love my MIM Strats !!

3 months ago

I think most people would draw a flying V.

3 months ago

Mexican strats

3 months ago

Made in the USA..... By Mexicans. roflmao

3 months ago

Propaganda at it's finest. "We make guitars just like everyone else on the planet." < If they were honest

3 months ago