Silicon Valley, Bezos & More! Why Patagonia Is Causing Tech and Finance Bros To Panic...


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Published: 3 weeks ago
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Sources/Important Links:
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https://www.wsj.com/articles/how-the-fleece-vest-became-the-new-corporate-uniform-1532442297
https://www.cnbc.com/video/2018/08/24/the-fleece-vest-craze.html
https://www.instagram.com/midtownuniform/?hl=en
http://fortune.com/2017/09/29/group-of-white-men-in-patagonia-vests-confused-for-vc-fund-raise-500-million/
https://www.esquire.com/style/mens-fashion/a22089261/midtown-uniform-vest-business-style/
https://www.wsj.com/articles/patagonia-triggers-a-market-panic-over-new-rules-on-its-power-vests-11554736920
https://www.nytimes.com/2019/04/05/fashion/patagonia-fleece-fintech-banking.html
https://www.buzzfeednews.com/article/katienotopoulos/patagonia-power-vest-policy-change
http://corpgov.com/rival-vest-maker-scottevest-ceo-says-patagonia-staged-publicity-stunt-offers-discount-with-code-patagonia/
https://www.usatoday.com/story/money/2018/11/28/patagonia-money-saved-trump-tax-cut-environmental-cause/2143733002/
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Edited by: Jason Mayer
Produced by: Amanda Morones, Elissa Chojnicki
Art Director: Brian Borst
Writing/Research: Elissa Chojnicki, Brian Espinoza, Philip DeFranco
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#DeFranco #Patagonia #MidtownUniform
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comment  Comments

that mid town uniform is what brits from the countryside wear every day, ironic to see lambing outfit being used in the city.

2 days ago

Of course you can pull off the midtown uniform, Phil! ... It unzips. 😂

3 days ago

I have no problem with what The North Face did. Actively turning down business with a company known to harm the environment makes sense. Denying companies simply because they don't match their "mission statement" seems snooty and elitist to me

5 days ago

This just in:
Nike stops selling yoga pants to white girls who don’t own a yoga mat./s

6 days ago

Another reason why they wear vests: way easier to type in a vest.

6 days ago

I actually loved the patagonia story

1 week ago

I don't know about finance, but the vests probably got big in the tech sector because servers rooms are cold AF, and they have more pockets. Nerds like practical.

1 week ago

omg my bf dresses like this (he's a landscaper) cos his boss gave him a vest at work. but its not for fashion...its for comfort. warmth.

1 week ago

Why should an outdoor, sporting brand be beholden to being a financial market uniform? They have a brand image they want to protect, and they dont want that to be fratty finance bros

1 week ago

I think you look good with what you wear Phil! Your choice of attire in your videos suit you

1 week ago

A vest is the quickest way to add pockets to a business casual look. It's functional and comfy. And a coat would be too warm to wear indoors.

1 week ago

I love your faces midtown uniform merch

1 week ago

Philip de franctown uniform

1 week ago

Where have you been the past 10000 years... highschool never ends

1 week ago

power symbol? vests have always looked dumb

1 week ago

So let me see if I got this right: You CAN choose NOT to do business with someone who doesn't hold the same views as you do, unless you're a cake baker?

1 week ago

Laborers in the elements? Really? Patagonia is not what I would figure most farm hands can afford to buy. That's fucking ridiculous.

2 weeks ago

2:29 the status on the left back moved...something strange happened in the background...

2 weeks ago

Sweat holy fuck, I feel like I just went on a full on fever dream listening to you explain the complexities of people wearing vests and why they want these vest and how they are panicking about not getting them. How is this a concern for people..

2 weeks ago

Why are auto captions always disabled?

2 weeks ago

I'll take downtown over midtown any day. 900 dollars for that vest? Kevlar vests are cheaper than that, and way better than fleece. Sure, I've 200-300 for boots or a jacket, but those Doc's last forever.

2 weeks ago

This is HILARIOUS

2 weeks ago

Duckworth LOL!!!

2 weeks ago

Even if it was just greenwashing .... in my eyes every company that does this is a Hero .... this just throws it in the faces of globalwarming sceptics ... there is alot of work ahead of us :S

2 weeks ago

Lol, of course the people in tech all wear the same exact thing. They can't even think for themselves. They have to regurgitate the same political opinions as the others because they can't stand to be outside of the collective in anyway.

2 weeks ago

NORTH FACE'S VALUES?! 🤣🤣🤣 what value would that be?? Stripping live geese of their feathers for a down coats?

2 weeks ago

Anyone else notice how accurate that leatherman looked on that man.

2 weeks ago

I think Patagonia doesn't owe me shit, its their vests, they can sell them to whomever they want.

2 weeks ago

Their vest cost over 100 dollars. The brand itself is a status symbol. People who actually work outside wear carhartt.

2 weeks ago

Watching a seven minute ad. It’s all love.

2 weeks ago